Búsqueda de LIBROS DEL AUTOR: barrie gunter

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  • PSYCHOLOGY OF BEHAVIOURAL INTERVENTIONS AND PANDEMIC CONTROL
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    PSYCHOLOGY OF BEHAVIOURAL INTERVENTIONS AND PANDEMIC CONTROL
    BARRIE GUNTER
    Psychology of Behavioural Interventions and Pandemic Control is a unique text that examines the COVID-19 pandemic in relation to population risk factors and the efficacy of non-pharmaceutical interventions deployed by many governments around the world to bring the pandemic under control. The book presents critical and insightful lessons that can be drawn up to assess government...

    $979.00

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  • PSYCHOLOGICAL IMPACT OF BEHAVIOUR RESTRICTIONS DURING THE PANDEMIC
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    PSYCHOLOGICAL IMPACT OF BEHAVIOUR RESTRICTIONS DURING THE PANDEMIC
    BARRIE GUNTER
    This volume examines the undesirable or harmful cognitive, emotional and behavioural side-effects of COVID-19 and of the behavioural restrictions imposed by governments on their populations during the pandemic. Societal "lockdowns" and other intervening behavioural restrictions, built significantly around social isolation, used by governments to control the spread of COVID-19 d...

    $1,039.00

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  • PSYCHOLOGICAL INSIGHTS ON THE ROLE AND IMPACT OF THE MEDIA DURING THE PANDEMIC
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    PSYCHOLOGICAL INSIGHTS ON THE ROLE AND IMPACT OF THE MEDIA DURING THE PANDEMIC
    BARRIE GUNTER
    This volume places the spotlight on the role different media and communications systems played in informing the public about the pandemic, shaping their views about what was happening and contributing to behavioural compliances with pandemic-related restrictions. Throughout the pandemic, media coverage has played an important role in drawing attention to specific messages, infl...

    $1,039.00

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  • PSYCHOLOGY OF BEHAVIOUR RESTRICTIONS AND PUBLIC COMPLIANCE IN THE PANDEMIC
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    PSYCHOLOGY OF BEHAVIOUR RESTRICTIONS AND PUBLIC COMPLIANCE IN THE PANDEMIC
    BARRIE GUNTER
    This volume examines the topic of compliance with COVID-19 restrictions, and the non-pharmaceutical measures taken by governments in attempts to bring the pandemic under control. Discovery that COVID-19 was largely transmitted through the air meant that public health strategies were needed to limit close physical contact between people. Epidemiological modelling offered initial...

    $1,039.00

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  • THE PSYCHOLOGY OF THE SELFIE
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    THE PSYCHOLOGY OF THE SELFIE
    BARRIE GUNTER
    The Psychology of the Selfie provides a comprehensive overview and analysis of research on the significance of selfies, offering insights into the topic from a psychological perspective and examining important issues such as body image, self-objectification, mental health and psychological benefits. Selfies are a worldwide phenomenon. Although dismissed by critics as a sign of ...

    $679.00

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  • CHILDREN AND TELEVISION CONSUMPTION IN THE DIGITAL ERA
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    CHILDREN AND TELEVISION CONSUMPTION IN THE DIGITAL ERA
    BARRIE GUNTER
    Children and Television Consumption in the Digital Era provides a comprehensive analysis of contemporary research on the developmental impact of children’s screen engagement in modern society. Barrie Gunter explores how the world of television has evolved to become almost unrecognisable from the broadcast landscapes present over the last years of the 20th century. This key text...

    $979.00

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  • CHILDREN AND TELEVISION
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    CHILDREN AND TELEVISION
    BARRIE GUNTER / JILL GUNTER
    Does violence on TV lead to violent behaviour? How does screen time impact child development? What is the effect of advertising on a child’s behaviour? Twenty years after the publication of the first edition of Children and Television, these issues remain as pertinent as ever. In the new Classic Edition of this core textbook, Gunter and Gunter present research evidence into the...

    $1,099.00

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  • PERSONALITY TRAITS IN ONLINE COMMUNICATION
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    PERSONALITY TRAITS IN ONLINE COMMUNICATION
    BARRIE GUNTER
    Authoritative and illuminating, this book demonstrates how we reveal the secrets of our character through the disclosures we make about ourselves in the online world. The author expertly explores whether online information about people, derived from their search patterns, personal detail disclosures and the language they use when posting text, are all related to their personali...

    $1,099.00

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  • WHY WOMEN SHOULD BE TAKEN MORE SERIOUSLY IN THE BOARDROOM
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    WHY WOMEN SHOULD BE TAKEN MORE SERIOUSLY IN THE BOARDROOM
    BARRIE GUNTER
    Historically, there has been a lack of parity between women and men in senior corporate roles, particularly in major companies with the biggest market capitalisation. This can be partly explained by inequalities of career opportunity and also women’s self-perceptions. Yet there are plenty of examples in business and other worlds, notably politics, that women can perform effecti...

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  • THE PSYCHOLOGY OF CONSUMER PROFILING IN A DIGITAL AGE
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    THE PSYCHOLOGY OF CONSUMER PROFILING IN A DIGITAL AGE
    BARRIE GUNTER
    Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psycho...

    $1,179.00

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  • CORPORATE ASSESSMENT (ROUTLEDGE REVIVALS)
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    CORPORATE ASSESSMENT (ROUTLEDGE REVIVALS)
    ADRIAN FURNHAM / BARRIE GUNTER
    Corporate Assessment, first published in 1993, looks at four types of company audit and provides a pragmatic, readable guide for managers. The authors show how assessment of a company in terms of its culture, climate, communications and customers can enhance management vision and lead to recommendations designed to improve employee satisfaction, motivation, loyalty and performa...

    $899.00

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  • CONSUMER PROFILES (RLE CONSUMER BEHAVIOUR)
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    CONSUMER PROFILES (RLE CONSUMER BEHAVIOUR)
    BARRIE GUNTER / ADRIAN FURNHAM
    Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer...

    $1,279.00

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  • MEDIA AND THE SEXUALIZATION OF CHILDHOOD
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    MEDIA AND THE SEXUALIZATION OF CHILDHOOD
    BARRIE GUNTER
    Media and the Sexualization of Childhood examines the on-going debates surrounding the prominence of sexual themes in children’s lives, from clothes and accessories, toys and games, to music, entertainment media, advertising, and new media platforms. Parents, educators and politicians around the developed world have raised concerns about the effects all these experiences can ha...

    $999.00

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  • THE ANATOMY OF ADOLESCENCE
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    THE ANATOMY OF ADOLESCENCE
    ADRIAN FURNHAM / BARRIE GUNTER
    Originally published in 1989, this is a unique reference source to the social attitudes of British adolescents of the time. The authors, both experienced researchers, draw on a sample of over 2,000 adolescents from all over the British Isles, including Northern Ireland and the north of Scotland as well as the south of England and Wales. They provide one of the most comprehensiv...

    $339.00

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  • VIOLENCE ON TELEVISION
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    VIOLENCE ON TELEVISION
    BARRIE GUNTER / JACKIE HARRISON
    Television is often accused of showing too much violence. However, it is rare that anyone stops to ask what this statement means. Violence on Television provides an objective analysis of the violence on television, how much there is and what form it takes. It presents findings from the largest ever sudy of the depiction of violence on television carried out in Britain, funded b...

    $1,059.00

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  • UNDERSTANDING THE OLDER CONSUMER
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    UNDERSTANDING THE OLDER CONSUMER
    BARRIE GUNTER
    In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barri...

    $1,139.00

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  • CHILDREN AS CONSUMERS
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    CHILDREN AS CONSUMERS
    ADRIAN FURNHAM / BARRIE GUNTER
    The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young pe...

    $1,179.00

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  • DIGITAL HEALTH
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    DIGITAL HEALTH
    BARRIE GUNTER
    This book is concerned with the provision of health information remotely via the latest communications technologies. The rapidly aging population has led governments to seek more effective methods of maintaining high standards of public health through the cultivation of healthy living, as well as improved and more efficiently delivered health advice and diagnostic services. Exp...

    $1,039.00

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  • THE MEDIA AND BODY IMAGE
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    THE MEDIA AND BODY IMAGE
    MAGGIE WYKES / BARRIE GUNTER
    Blaming the media for reproducing and extolling unrealistic female bodies has almost become a popular truism. Even medical opinion notes that the media can influence young women to starve themselves and therefore act as a possible causal factor of disordered eating. Yet surprisingly, little work has addressed either the nature of media representations of the body, or the ways i...

    $1,438.26

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  • ADVERTISING TO CHILDREN ON TV
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    ADVERTISING TO CHILDREN ON TV
    BARRIE GUNTER / CAROLINE OATES / MARK BLADES
    Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously b...

    $1,179.00

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  • MEDIA SEX
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    MEDIA SEX
    BARRIE GUNTER
    This book examines the representation, impact, and issues relating to the control and regulation of sex in the media. It covers work that has been conducted around the world on the depiction of sex in the mainstream mass media, especially the audio-visual media of film, television, and video, and the alleged effects that such content may have upon media consumers. In addition t...

    $1,499.00

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  • MEDIA RESEARCH METHODS
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    MEDIA RESEARCH METHODS
    BARRIE GUNTER
    In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific resear...

    $1,319.81

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  • CHILDREN & TELEVISION
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    CHILDREN & TELEVISION
    BARRIE GUNTER / JILL MCALEER
    Does violence on TV lead to violent behaviour? How can parents influence children’s viewing? Fears over the effect of television on children have been around since it was invented. The recent explosion in the number of channels and new multimedia entertainment lends a new urgency to the discussion. This completely revised second edition of Children and Television brings the sto...

    $1,199.00

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  • VIOLENCE ON TELEVISION
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    VIOLENCE ON TELEVISION
    BARRIE GUNTER / JACKIE HARRISON / MAGGIE WYKES
    Concern about violence on television has been publicly debated for the past 50 years. TV violence has repeatedly been identified as a significant causal agent in relation to the prevalence of crime and violence in society. Critics have accused the medium of presenting excessive quantities of violence, to the point where it is virtually impossible for viewers to avoid it. This b...

    $999.00

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  • BROADCAST TELEVISION EFFECTS IN A REMOTE COMMUNITY
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    BROADCAST TELEVISION EFFECTS IN A REMOTE COMMUNITY
    CHARLTON, TONY / GUNTER, BARRIE / HANNAN, ANDREW
    This book reports findings from a major, multidisciplinary study of the impact of broadcast television on the remote island community of St. Helena in the South Atlantic Ocean. Broadcast television was introduced to the island for the first time in March 1995. This introduction represented a major event on the island, whose only televisual experience had been through video. In ...

    $859.00

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  • TELEVISION VERSUS THE INTERNET: WILL TV PROSPER OR PERISH AS THE WORLD MOVES ONLINE?
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    TELEVISION VERSUS THE INTERNET: WILL TV PROSPER OR PERISH AS THE WORLD MOVES ONLINE?
    GUNTER, BARRIE
    This book will explore the questions raised by the technological developments that have encouraged the multiplication of TV channels. TV is moving through a period of rapid change. Governments around the world are switching from analogue to digital forms of transmission to further expand the amount of content that TV signals can carry. At the same time, competition for eyeballs...

    $1,018.00

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  • THE GOOGLE GENERATION: ARE ICT INNOVATIONS CHANGING INFORMATION SEEKING BEHAVIOUR?
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    THE GOOGLE GENERATION: ARE ICT INNOVATIONS CHANGING INFORMATION SEEKING BEHAVIOUR?
    GUNTER, BARRIE / ROWLANDS, IAN / NICHOLAS, DAVID
    The Google Generation examines original and secondary research evidence from international sources to determine whether there is a younger generation of learners who are adopting different styles of information search behaviour from older generations as a function of their patterns of use of online technologies. The book addresses the questions: might the widespread availabilit...

    $1,081.00

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  • POOR RECEPTION
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    POOR RECEPTION
    BARRIE GUNTER
    Published in 1990, Poor Reception is a valuable contribution to the field of Communication Studies. ...

    $2,500.00

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  • BIODATA (ROUTLEDGE REVIVALS)
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    BIODATA (ROUTLEDGE REVIVALS)
    BARRIE GUNTER / ADRIAN FURNHAM / RUSSELL DRAKELEY
    First published in 1993. This book is intended for managers and occupational psychologists involved in the selection and assessment of the workforce. It details the history and development of the use of biographical data for both recruitment and promotion of employees. Grounded in relevant research literature, it offers a comprehensive analysis of the advantages and disadvantag...

    $579.00

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  • NEWS AND THE NET
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    NEWS AND THE NET
    BARRIE GUNTER
    Originally published in 2003. This book examines the growth of news provision on the internet and its implications for news presentation, journalism practice, news consumers, and the business of running news organizations. Much of the focus is placed on the migration of newspapers onto the internet, but references are also made to the establishment of news websites by other org...

    $579.00

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