Búsqueda de LIBROS DEL AUTOR: david l loudon

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  • MANY THIN COMPANIES
    ebook
    MANY THIN COMPANIES
    DAVID L LOUDON / TONY CARTER
    Discover what happened to the economy after 9/11from an insider outlook Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 is an up-to-date examination of the aftereffects of the World Trade Center bombings upon businesses nationwide. In this important text, you will learn about the efforts of several companies that were hit hard by 9/11,...

    $1,199.00

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  • CHURCH WAKE-UP CALL
    ebook
    CHURCH WAKE-UP CALL
    WILLIAM BENKE / LE ETTA BENKE / ROBERT E STEVENS / DAVID L LOUDON
    Is your church viable in the changing marketplace of today--and tomorrow?Today's church market is comprised of four cultural paradigms--Youth, Baby Busters (Generation X), Baby Boomers, and Pre-Boomers. Each has unique characteristics in terms of attitudes, spiritual orientation, values, emotional needs, moral perspective, and lifestyle. This implies significant changes for the...

    $539.00

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  • CONCISE ENCYCLOPEDIA OF ADVERTISING
    ebook
    CONCISE ENCYCLOPEDIA OF ADVERTISING
    ROBERT E STEVENS / DAVID L LOUDON / KENNETH E. CLOW / DONALD BAACK
    At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-t...

    $1,599.00

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  • STRESS IN COLLEGE ATHLETICS
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    STRESS IN COLLEGE ATHLETICS
    ROBERT E STEVENS / DAVID L LOUDON / DEBORAH A YOW / WILLIAM W BOWDEN / JAMES H HUMPHREY
    Stress in College Athletics: Causes, Consequences, Coping addresses the causes and consequences of stress in college sports and offers effective coping mechanisms that will help individuals understand and control stressors and emotions in their environment. Athletic administrators, coaches, student athletes, parents of athletes, educators, and social and behavioral science rese...

    $1,659.00

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  • STRATEGIC PLANNING FOR NOT-FOR-PROFIT ORGANIZATIONS
    ebook
    STRATEGIC PLANNING FOR NOT-FOR-PROFIT ORGANIZATIONS
    ROBERT E STEVENS / DAVID L LOUDON / R HENRY MIGLIORE / STANLEY G WILLIAMSON
    Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing environment. In this book, the authors describe a strategic planning process that will...

    $979.00

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  • CONCISE ENCYCLOPEDIA OF CHURCH AND RELIGIOUS ORGANIZATION MARKETING
    ebook
    CONCISE ENCYCLOPEDIA OF CHURCH AND RELIGIOUS ORGANIZATION MARKETING
    ROBERT E STEVENS / DAVID L LOUDON / HENRY COLE / BRUCE WRENN
    Discover the marketing basics to draw new membersand more fundsto your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice ma...

    $1,339.00

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  • DOING BUSINESS IN MEXICO
    ebook
    DOING BUSINESS IN MEXICO
    ROBERT E STEVENS / DAVID L LOUDON / GUS GORDON / THURMON WILLIAMS
    Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and entrepreneurs in Mexico need, especially in the light of NAFTA. One of the authors ...

    $1,399.00

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  • THE ESSENTIALS OF MARKETING RESEARCH
    ebook
    THE ESSENTIALS OF MARKETING RESEARCH
    LAWRENCE SILVER / ROBERT E. STEVENS / BRUCE WRENN / DAVID L. LOUDON
    Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marke...

    $2,000.00

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  • CHURCH AND MINISTRY STRATEGIC PLANNING
    ebook
    CHURCH AND MINISTRY STRATEGIC PLANNING
    WILLIAM WINSTON / ROBERT E STEVENS / DAVID L LOUDON / R HENRY MIGLIORE
    Spiritual management is required for spiritual organization, and yet a ministry’s master plan should be the Master’s plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out the many activities in which the church or ministry is involved. The authors show clearly how careful planning is inspired b...

    $1,279.00

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  • MARKET OPPORTUNITY ANALYSIS
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    MARKET OPPORTUNITY ANALYSIS
    ROBERT E STEVENS / DAVID L LOUDON / PHILIP K SHERWOOD / JOHN PAUL DUNN
    The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketability Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial market ...

    $1,799.00

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  • THE MARKETING RESEARCH GUIDE
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    THE MARKETING RESEARCH GUIDE
    ROBERT E STEVENS / DAVID L LOUDON / MORRIS E RUDDICK / BRUCE WRENN / PHILIP K SHERWOOD
    Get the tools you need for effective market research—including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing re...

    $1,599.00

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  • MARKETING MANAGEMENT
    ebook
    MARKETING MANAGEMENT
    ROBERT E STEVENS / DAVID L LOUDON / BRUCE WRENN
    Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in mark...

    $1,599.00

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  • MARKETING FOR CHURCHES AND MINISTRIES
    ebook
    MARKETING FOR CHURCHES AND MINISTRIES
    WILLIAM WINSTON / ROBERT E STEVENS / DAVID L LOUDON
    This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward presentations of basic marketing principles emphasize their use in chu...

    $579.00

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