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  • MARKET ASSESSMENT WITH OR APPLICATIONS
    ebook
    MARKET ASSESSMENT WITH OR APPLICATIONS
    ADARSH ANAND / DEEPTI AGGRAWAL / MOHINI AGARWAL
    This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis. It includes a variety of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales forecasting using an Operational Research (OR) approach. The book al...

    $1,199.00

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