Búsqueda de LIBROS DEL AUTOR: donald self

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  • ALCOHOLISM TREATMENT MARKETING
    ebook
    ALCOHOLISM TREATMENT MARKETING
    DONALD SELF
    The annual economic burden of alcohol abuse in the United States is staggering, yet the alcoholism treatment industry has been historically plagued by governmental regulations, moral crusades, advocacy of specific treatment approaches, and a lack of marketing knowledge. Here is the first focused set of research on the marketing of alcoholism treatment services. The authors of t...

    $1,599.00

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  • MARKETING UNIVERSITY OUTREACH PROGRAMS
    ebook
    MARKETING UNIVERSITY OUTREACH PROGRAMS
    RALPH S FOSTER / WILLIAM I SAUSER / DONALD SELF
    Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them...

    $1,259.00

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  • MARKETING FOR HEALTH AND WELLNESS PROGRAMS
    ebook
    MARKETING FOR HEALTH AND WELLNESS PROGRAMS
    JAMES BUSBIN / DONALD SELF
    Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplac...

    $859.00

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  • MARKETING COMMUNICATIONS FOR LOCAL NONPROFIT ORGANIZATIONS
    ebook
    MARKETING COMMUNICATIONS FOR LOCAL NONPROFIT ORGANIZATIONS
    TERI KLINE HENLEY / WALTER W WYMER, JR / DONALD SELF
    Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching th...

    $1,059.00

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  • PUBLIC MENTAL HEALTH MARKETING
    ebook
    PUBLIC MENTAL HEALTH MARKETING
    DONALD SELF
    Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. It present...

    $859.00

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