Búsqueda de LIBROS DEL AUTOR: elihu katz

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  • ELECTION STUDIES
    ebook
    ELECTION STUDIES
    ELIHU KATZ / YAEL WARSHEL
    Academic studies of elections are not in the business of predicting outcomes. They are in the business of explaining them. The best studies treat voting data as raw material with which to explore socio-psychological processes such as individual decision-making and such sources of influence as issues, personality, media, socio-economic background, and party loyalty. The ebb and ...

    $1,339.00

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  • PERSONAL INFLUENCE
    ebook
    PERSONAL INFLUENCE
    ELIHU KATZ / PAUL F. LAZARSFELD / ELMO ROPER
    First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This class...

    $1,179.00

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