Búsqueda de LIBROS DEL AUTOR: helen katz

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  • THE MEDIA HANDBOOK
    ebook
    THE MEDIA HANDBOOK
    HELEN KATZ
    The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers through the fundamentals of each media channel, leading to the creation of a media...

    $1,559.00

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  • INFLUENCER
    ebook
    INFLUENCER
    T. BETTINA CORNWELL / HELEN KATZ
    The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks f...

    $1,139.00

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  • ACQUISITIONS AND COLLECTION DEVELOPMENT IN THE HUMANITIES
    ebook
    ACQUISITIONS AND COLLECTION DEVELOPMENT IN THE HUMANITIES
    LINDA S KATZ / SALLY J KENNEY / HELEN KINSELLA
    Acquisitions and Collection Development in the Humanities is a one-of-a-kind guide on the procedures, approaches, and principles needed to make sound decisions in acquiring materials in various areas of the humanities. It gives you an inside look at managerial concerns in documentary delivery, changing budgetary needs, and fluctuations in journal prices and helps you address ma...

    $1,059.00

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