Búsqueda de LIBROS DEL AUTOR: iain macrury

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  • THE ADVERTISING HANDBOOK
    ebook
    THE ADVERTISING HANDBOOK
    SEAN BRIERLEY / JONATHAN HARDY / IAIN MACRURY / HELEN POWELL
    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case stud...

    $1,139.00

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  • OLYMPIC CITIES: 2012 AND THE REMAKING OF LONDON
    ebook
    OLYMPIC CITIES: 2012 AND THE REMAKING OF LONDON
    IAIN MACRURY
    Drawing upon historical, cultural, economic and socio-demographic perspectives, this book examines the role of a sporting mega-event in promoting urban regeneration and social renewal. Comparing cities that have or will be hosting the event, it explores the political economy of the games and the changing role of the state in creating post-industrial metropolitan spaces. It eval...

    $1,339.00

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  • BUY THIS BOOK
    ebook
    BUY THIS BOOK
    MICA NAVA / ANDREW BLAKE / IAIN MACRURY / BARRY RICHARDS
    Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are base...

    $999.00

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  • ADVERTISING
    ebook
    ADVERTISING
    IAIN MACRURY
    Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a ...

    $939.00

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  • ADVERTISING
    ebook
    ADVERTISING
    IAIN MACRURY
    Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a ...

    $939.00

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  • LONDON AFTER RECESSION
    ebook
    LONDON AFTER RECESSION
    IAIN MACRURY
    The City has long been the main generator of London's wealth and, needless to say, the impact of the Economic Crisis in the recent years on the City has greatly affected the wider urban and surrounding region, not to say country as a whole. This book examines the impact of the recession and discusses London's future trajectory as an entrepreneurial city and capital of the Unite...

    $1,299.00

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  • THE DYNAMICS OF ADVERTISING
    ebook
    THE DYNAMICS OF ADVERTISING
    JACKIE BOTTERILL / IAIN MACRURY / BARRY RICHARDS
    The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management. ...

    $1,399.00

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  • THE INNER WORLD OF DOCTOR WHO
    ebook
    THE INNER WORLD OF DOCTOR WHO
    IAIN MACRURY / MICHAEL RUSTIN
    As Doctor Who approaches its fiftieth anniversary recent series have taken the show to new heights in terms of popular appeal and critical acclaim.The Doctor and his TARDIS-driven adventures, along with companions and iconic monsters, are now recognised and enjoyed globally. The time is ripe for a detailed analytic assessment of this cultural phenomenon. Focussing on the most r...

    $739.00

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