Búsqueda de LIBROS DEL AUTOR: maria rodriguez rabadan benito

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  • BRANDED CONTENT AND ENTERTAINMENT IN ADVERTISING
    ebook
    BRANDED CONTENT AND ENTERTAINMENT IN ADVERTISING
    MARÍA RODRÍGUEZ-RABADÁN BENITO
    In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book deb...

    $1,099.00

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