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  • BUILDING CUSTOMER-BRAND RELATIONSHIPS
    ebook
    BUILDING CUSTOMER-BRAND RELATIONSHIPS
    DON E. SCHULTZ / BETH E. BARNES / HEIDI F. SCHULTZ / MARIAN AZZARO
    Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help cu...

    $1,559.00

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