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  • THE BRAND AND ITS HISTORY
    ebook
    THE BRAND AND ITS HISTORY
    PATRICIO SÁIZ AND RAFAEL CASTRO
    This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding pr...

    $1,099.00

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