Búsqueda de LIBROS DEL AUTOR: patrick de pelsmacker

3 resultados

patrick de pelsmacker Eliminar filtro Quitar filtros
  • THE SAGE HANDBOOK OF MARKETING ETHICS
    ebook
    THE SAGE HANDBOOK OF MARKETING ETHICS
    LYNNE EAGLE / STEPHAN DAHL / PATRICK DE PELSMACKER
    The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consume...

    $2,016.64

    Ver detalle
  • A READER IN MARKETING COMMUNICATIONS
    ebook
    A READER IN MARKETING COMMUNICATIONS
    DON E. SCHULTZ / PATRICK DE PELSMACKER / PHILIP J. KITCHEN
    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and ...

    $1,399.00

    Ver detalle
  • A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS
    ebook
    A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS
    PHILIP KITCHEN / PATRICK DE PELSMACKER
    This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional ...

    $1,339.00

    Ver detalle