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  • ONLINE PLACE BRANDING
    ebook
    ONLINE PLACE BRANDING
    PHOENIX LAM
    Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book compares how the place brand is officially constructed and conveyed by the institu...

    $1,099.00

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