Búsqueda de LIBROS DEL AUTOR: t bettina cornwell

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  • INFLUENCER
    ebook
    INFLUENCER
    T. BETTINA CORNWELL / HELEN KATZ
    The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks f...

    $1,139.00

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  • SPONSORSHIP IN MARKETING
    ebook
    SPONSORSHIP IN MARKETING
    T. BETTINA CORNWELL
    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research and exploring key theory, best prac...

    $1,099.00

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