Búsqueda de LIBROS DEL AUTOR: johanna fawkes

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  • DEPTH PUBLIC RELATIONS
    ebook
    DEPTH PUBLIC RELATIONS
    JOHANNA FAWKES
    Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and it...

    $1,160.00

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  • PUBLIC RELATIONS ETHICS AND PROFESSIONALISM
    ebook
    PUBLIC RELATIONS ETHICS AND PROFESSIONALISM
    JOHANNA FAWKES
    Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about et...

    $1,260.00

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