Búsqueda de LIBROS DEL AUTOR: patrick m georges

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  • NEUROMARKETING IN ACTION
    ebook
    NEUROMARKETING IN ACTION
    PATRICK M GEORGES / ANNE-SOPHIE BAYLE-TOURTOULOU / MICHEL BADOC
    Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors,...

    $799.00

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