Búsqueda de LIBROS DEL AUTOR: aaker

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  • BRAND EQUITY & ADVERTISING
    ebook
    BRAND EQUITY & ADVERTISING
    DAVID A. AAKER / ALEXANDER L. BIEL
    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain in...

    $2,540.00

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  • CREATING SIGNATURE STORIES
    ebook
    CREATING SIGNATURE STORIES
    DAVID AAKER
    "All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, an...

    $119.00

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  • AAKER ON BRANDING
    ebook
    AAKER ON BRANDING
    DAVID AAKER
    " A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and...

    $179.00

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  • INVESTIGACION DE MERCADOS 4ªEDIC.
    INVESTIGACION DE MERCADOS 4ªEDIC.
    AAKER
    Agotado

    $728.00

  • HAZLO CON HUMOR. POR QUÉ EL HUMOR ES UN SUPERPODER EN EL TRABAJO Y EN LA VIDA
    HAZLO CON HUMOR. POR QUÉ EL HUMOR ES UN SUPERPODER EN EL TRABAJO Y EN LA VIDA
    AAKER, JENNIFER
    Ríete como un niño, triunfa como un adulto Cuando somos niños, nos reímos todo el tiempo. En promedio, un niño de cuatro años ríe hasta trescientas veces al día, mientras que una persona de cuarenta años ríe trescientas veces? pero ¡cada dos meses y medio! Crecemos, empezamos a trabajar y de repente nos convertimos en personas serias e importantes, y cambiamos la risa por resul...
    Agotado

    $328.00

  • INVESTIGACION DE MERCADOS 3ªEDIC.
    INVESTIGACION DE MERCADOS 3ªEDIC.
    AAKER
    Agotado

    $350.00

  • LA IMAGEN DE LA MARCA: UN FENOMENO SOCIAL
    LA IMAGEN DE LA MARCA: UN FENOMENO SOCIAL
    AAKER
    La imagen de marca aborda, por primera vez y con una visión global, la fenomenología de la marca, tratada desde la perspectiva del diseño, la sociología y la estrategia de comunicación. Una marca vale por lo que significa. Por tanto, la auténtica dimensión de la marca no es ella misma sino su imagen, bien instalada en el imaginario social. En este libro se analizan los elemento...
    Agotado

    $459.00

  • BRAND LEADERSHIP
    BRAND LEADERSHIP
    AAKER
    Agotado

    $478.00

  • OWNING GAME-CHANGING SUBCATEGORIES
    ebook
    OWNING GAME-CHANGING SUBCATEGORIES
    DAVID AAKER
    Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital. Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning ...

    $119.00

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