Búsqueda de LIBROS DEL AUTOR: evans nigel

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  • STRATEGIC MANAGEMENT FOR TOURISM, HOSPITALITY AND EVENTS
    ebook
    STRATEGIC MANAGEMENT FOR TOURISM, HOSPITALITY AND EVENTS
    NIGEL G. EVANS
    Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has ...

    $1,580.00

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  • MANAGING MARKETING INFORMATION (RLE MARKETING)
    ebook
    MANAGING MARKETING INFORMATION (RLE MARKETING)
    NIGEL PIERCY / MARTIN EVANS
    A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corpor...

    $1,320.00

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  • GESTION ESTRATEGICA DEL TURISMO
    GESTION ESTRATEGICA DEL TURISMO
    EVANS, NIGEL / CAMPBEL, DAVID / STONEHOUSE, GEORGE
    Agotado

    $1,693.35