Búsqueda de LIBROS DEL AUTOR: george lakoff

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  • THE NEURAL MIND
    ebook
    THE NEURAL MIND
    GEORGE LAKOFF / SRINI NARAYANAN
    Offers an expansive, unified theory of thought that brings together the vast resources of neuroscience, computation, and cognitive linguistics. What is an idea, and where does it come from? We experience thought as if it were abstract, but every thought is actually a physical thing, carried out by the neural systems of our brains. Thought does not occur neuron-by-neuron; it hap...

    $611.56

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  • MORAL POLITICS
    ebook
    MORAL POLITICS
    GEORGE LAKOFF
    When Moral Politics was first published two decades ago, it redefined how Americans think and talk about politics through the lens of cognitive political psychology. Today, George Lakoff’s classic text has become all the more relevant, as liberals and conservatives have come to hold even more vigorously opposed views of the world, with the underlying assumptions of their respec...

    $489.21

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  • MORE THAN COOL REASON
    ebook
    MORE THAN COOL REASON
    GEORGE LAKOFF / MARK TURNER
    A classic account of how metaphor works in literature--and what we can draw from that for everyday life--from two of the leading scholars of language We usually think of the language of poetry, the metaphors that poets use to express their intentions, as far removed from ordinary life. But in More than Cool Reason, George Lakoff and Mark Turner show how understanding how metaph...

    $489.21

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  • METAPHORS WE LIVE BY
    ebook
    METAPHORS WE LIVE BY
    GEORGE LAKOFF / MARK JOHNSON
    The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of...

    $331.91

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  • WOMEN, FIRE, AND DANGEROUS THINGS
    ebook
    WOMEN, FIRE, AND DANGEROUS THINGS
    GEORGE LAKOFF
    The groundbreaking work that Language journal said no linguist could afford to neglect In Women, Fire, and Dangerous Things, George M. Lakoff takes on the classical theory of categorization, which argues that the classes into which our minds and language group things and people are clearly defined and have strict boundaries. Lakoff argues instead that the mind and language buil...

    $489.21

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  • THINKING POINTS: COMMUNICATING OUR AMERICAN VALUES AND VISION
    ebook
    THINKING POINTS: COMMUNICATING OUR AMERICAN VALUES AND VISION
    GEORGE LAKOFF
    Two years ago George Lakoff published the bestselling Don't Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more: * What is the progressive vision of America; * Why progressive values are America's values; * How frames are necessary to serve...

    $251.00

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  • NO PIENSES EN UN ELEFANTE
    NO PIENSES EN UN ELEFANTE
    GEORGE LAKOFF
    Las palabras no son inocentes. Puede que aún menos de lo que pensábamos. La palabra «elefante» hace que evoquemos automáticamente a un animal de trompa flexible y orejas grandes. Incluso cuando le pedimos a alguien que no piense en uno, lo estamos evocando. No solo eso: estamos dando carta de validez a esa palabra para referirnos a ese animal en concreto.Lo mismo ocurre en el l...
    Agotado

    $299.00