Búsqueda de LIBROS DEL AUTOR: ian brace

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  • QUESTIONNAIRE DESIGN
    ebook
    QUESTIONNAIRE DESIGN
    KATE BOLTON / IAN BRACE
    Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does. Good data is central to information-based decision making. Increasing access to online survey software is allowing more organizations to benefit from contact with their customers, employees and the public. However, the challenges facing t...

    $899.00

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  • QUESTIONNAIRE DESIGN
    ebook
    QUESTIONNAIRE DESIGN
    IAN BRACE
    Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when ...

    $679.00

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  • DISEÑO DE CUESTIONARIOS
    DISEÑO DE CUESTIONARIOS
    IAN BRACE
    La investigación de mercados representa la voz del consumidor al interior de la compañía y, para captarla, un buen cuestionario es una herramienta vital. Pareciera que cualquiera puede elaborar una serie de preguntas, ¿no es así Pero si son incorrectas, se han formulado de modo deficiente o están en el orden equivocado, las respuestas que se obtienen pueden ser peores que si ca...
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    $309.00