Búsqueda de LIBROS DEL AUTOR: kahle

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  • CROSS-NATIONAL CONSUMER PSYCHOGRAPHICS
    ebook
    CROSS-NATIONAL CONSUMER PSYCHOGRAPHICS
    ERDENER KAYNAK / LYNN R KAHLE
    What makes consumers behave as they do? Just as demographics examine the “who” of consumer behavior, psychographics examine the “why”. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement approaches of psychographics utilize a combination of the personality, social value, and demographic variables. Cross...

    $1,199.00

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  • MARKETPLACE LIFESTYLES IN AN AGE OF SOCIAL MEDIA: THEORY AND METHODS
    ebook
    MARKETPLACE LIFESTYLES IN AN AGE OF SOCIAL MEDIA: THEORY AND METHODS
    LYNN R KAHLE / PIERRE VALETTE-FLORENCE
    This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lif...

    $1,999.00

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  • THE POWER OF SPIRITUALITY IN THERAPY
    ebook
    THE POWER OF SPIRITUALITY IN THERAPY
    PETER A KAHLE / JOHN M ROBBINS
    Factor your clients' religious beliefs into their therapy! A recent Gallup poll found that nearly two-thirds of Americans surveyed said they would prefer to receive counseling from a therapist who is religious. The Power of Spirituality in Therapy: Integrating Spiritual and Religious Beliefs in Mental Health Practice addresses the apprehensions many clinicians have when it come...

    $999.00

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  • ATTITUDES AND SOCIAL ADAPTATION
    ebook
    ATTITUDES AND SOCIAL ADAPTATION
    L. R. KAHLE
    An important and interesting work which demonstrates the person-situation interaction theory of attitudes and attributes and shows how many of the principles of interaction or attribute research apply to attitude research (and vice versa). A new theory, social adaptation, is presented which attempts to account for the importance of attitudes and social cognition in human socia...

    $425.00

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  • INTENSIONALITY
    ebook
    INTENSIONALITY
    REINHARD KAHLE
    A compilation of articles about Intensionality in philosophy, logic, linguistics, and mathematics. The articles approach the concept of Intensionality from different perspectives. Some articles address philosophical issues raised by the possible worlds approach to intensionality; others are devoted to technical aspects of modal logic. The volume hi ...

    $1,199.00

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  • CONSUMER BEHAVIOR KNOWLEDGE FOR EFFECTIVE SPORTS AND EVENT MARKETING
    ebook
    CONSUMER BEHAVIOR KNOWLEDGE FOR EFFECTIVE SPORTS AND EVENT MARKETING
    KAHLE, LYNN R. / CLOSE, ANGELINE G.
    The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in usin...

    $1,379.00

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  • COMMUNICATING SUSTAINABILITY FOR THE GREEN ECONOMY
    ebook
    COMMUNICATING SUSTAINABILITY FOR THE GREEN ECONOMY
    LYNN R KAHLE / EDA GUREL-ATAY
    With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessaril...

    $1,499.00

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  • EUROMARKETING AND THE FUTURE
    ebook
    EUROMARKETING AND THE FUTURE
    ERDENER KAYNAK / LYNN R KAHLE
    Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they’ve been, where they’re going, and what’s likely...

    $699.00

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  • CREATING IMAGES AND THE PSYCHOLOGY OF MARKETING COMMUNICATION
    ebook
    CREATING IMAGES AND THE PSYCHOLOGY OF MARKETING COMMUNICATION
    KAHLE, LYNN R. / KIM, CHUNG-HYUN
    The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importan...

    $899.00

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  • AMERICAN ACCOUNTANTS AND THEIR CONTRIBUTIONS TO ACCOUNTING THOUGHT (RLE ACCOUNTING)
    ebook
    AMERICAN ACCOUNTANTS AND THEIR CONTRIBUTIONS TO ACCOUNTING THOUGHT (RLE ACCOUNTING)
    JOHN J. KAHLE
    Accounting carries with its history a vast number of ideas which have slowly developed along with it. This volume relates this history as it took place during the first three decades of the twentieth century in the United States. In particular it deals with those individuals who were for the most part responsible for it. It was these pioneers who recorded their observations of ...

    $739.00

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  • 10 SECRETS OF TIME MANAGEMENT FOR SALESPEOPLE
    ebook
    10 SECRETS OF TIME MANAGEMENT FOR SALESPEOPLE
    DAVE KAHLE
    The typical salesperson today is overwhelmed, trapped in a chaotic, pressure-filled environment with too much to do and not enough time to do it. Salespeople need help! This book provides it. Dave Kahle contends that smart time management is not about cramming more activity into each hour; but about achieving greater results in that hour. The content has been honed in hundreds ...

    $229.00

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  • ATLAS DE ANATOMIA CON CORRELACION CLINICA 11AED. T3 SISTEMA NERVIOSO Y ORGANOS DE LOS SENTIDOS
    ATLAS DE ANATOMIA CON CORRELACION CLINICA 11AED. T3 SISTEMA NERVIOSO Y ORGANOS DE LOS SENTIDOS
    KAHLE / FROTSCHER
    El objetivo del Atlas de Anatomía es proporcionar al estudiante de medicina y de otras ciencias de la salud relacionadas una visión esquemática de los conocimientos más importantes de la anatomía humana. En sus tres tomos, este clásico con una vigencia de más de treinta años presenta un panorama global de la estructura del cuerpo humano, con un diseño didáctico preciso y una di...
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    $1,155.00