Búsqueda de LIBROS DEL AUTOR: kapferer

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  • LA MARCA MOTOR DE LA COMPETITIVIDAD
    LA MARCA MOTOR DE LA COMPETITIVIDAD
    KAPFERER
    Agotado

    $105.00

  • THE NEW STRATEGIC BRAND MANAGEMENT
    THE NEW STRATEGIC BRAND MANAGEMENT
    KAPFERER
    Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with th...
    Agotado

    $1,596.98