Búsqueda de LIBROS DEL AUTOR: molenaar

9 resultados

  • INTENSIVE LONGITUDINAL ANALYSIS OF HUMAN PROCESSES
    KATHLEEN M. GATES / SY-MIIN CHOW / PETER C. M. MOLENAAR
    This book focuses on a span of statistical topics relevant to researchers who seek to conduct person-specific analysis of human data. Our purpose is to provide one consolidated resource that includes techniques from disciplines such as engineering, physics, statistics, and quantitative psychology and outlines their application to data often seen in human research. The book bala...

    $1,480.00

  • DEMAND-DRIVEN BUSINESS STRATEGY
    COR MOLENAAR
    Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of s...

    $1,380.00

  • OPERATIONAL REMOTE SENSING FOR SUSTAINABLE DEVELOPMENT
    M. MOLENAAR / ‎G.J.A. NIEUWENHUIS / ‎R.A. VAUGHAN
    This text presents papers from the 18th EARSeL Symposium, held in Enschede, Netherlands. The papers are followed by application-oriented contributions on specific themes such as land use and nature management; water quality and pollution monitoring; and coastal zone management. ...

    $6,500.00

  • SHOPPING 3.0
    COR MOLENAAR
    Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a s...

    $1,460.00

  • THE END OF SHOPS
    COR MOLENAAR
    Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. So is there still a future for the traditional retailer? What are the latest developments in this environment...

    $1,460.00

  • WHY CUSTOMERS WOULD RATHER HAVE A SMARTPHONE THAN A CAR
    COR MOLENAAR
    Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing customer behaviour? The new...

    $2,060.00

  • E-MARKETING
    COR MOLENAAR
    Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant. In this brand new textbook, Cor Molenaar summarizes classic concepts an...

    $2,040.00

  • POLYMER MELT FRACTURE
    RUDY KOOPMANS / JAAP DEN DOELDER / JAAP MOLENAAR
    The continually growing plastics market consists of more than 250 million tons of product annually, making the recurring problem of polymer melt fracture an acute issue in the extrusion of these materials. Presenting a pictorial library of the different forms of melt fracture and real industrial extrusion melt fracture phenomena, Polymer Melt Fract ...

    $2,100.00

  • EL FUTURO DEL MARKETING EN LA ERA POST INTERNET
    MOLENAAR
    Agotado

    $165.00