Búsqueda de LIBROS DEL AUTOR: solomon michael r

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  • FASHION & LUXURY MARKETING
    ebook
    FASHION & LUXURY MARKETING
    MICHAEL R. SOLOMON / MONA MRAD
    Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the ps...

    $1,176.12

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  • THE NEW CHAMELEONS
    ebook
    THE NEW CHAMELEONS
    MICHAEL R. SOLOMON
    WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or of...

    $579.00

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  • THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR
    ebook
    THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR
    MICHAEL R. SOLOMON AND TINA M. LOWREY
    The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topi...

    $1,439.00

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  • VIRTUAL SOCIAL IDENTITY AND CONSUMER BEHAVIOR
    ebook
    VIRTUAL SOCIAL IDENTITY AND CONSUMER BEHAVIOR
    NATALIE T. WOOD / MICHAEL R. SOLOMON / MICHAEL R. SOLOMON
    The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual wor...

    $1,379.00

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  • COMPORTAMIENTO DEL CONSUMIDOR
    COMPORTAMIENTO DEL CONSUMIDOR
    SOLOMON,MICHAEL R.
    El análisis del comportamiento del consumidor no solo implica el estudio del acto de comprar bienes; Comportamiento del consumidor explica la manera en que los productos, los servicios y las actividades de consumo afectan nuestras vidas, y analiza la manera en que las posesiones influyen en cómo nos sentimos acerca de nosotros mismos y hacia los demás.Esta nueva edición se revi...
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    $750.00