Búsqueda de LIBROS DEL AUTOR: wolfgang

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  • THE PSYCHOLOGY OF ADVERTISING
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    THE PSYCHOLOGY OF ADVERTISING
    BOB M FENNIS / WOLFGANG STROEBE
    The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. This newly updated fourth edi...

    $1,420.00

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  • RESPONSIBLE MANAGEMENT EDUCATION AND BUSINESS SCHOOL PRACTICES
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    RESPONSIBLE MANAGEMENT EDUCATION AND BUSINESS SCHOOL PRACTICES
    WOLFGANG AMANN
    Beyond researching and teaching responsible management, business schools should aspire to walk the talk. They ought to become role models and responsible organisations themselves. Focussing on the original UK and Ireland institutions who committed to this initiative formally by becoming signatories, this book considers how this role-modelling behaviour has been applied. Based o...

    $1,240.00

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  • APPLIED MEDICAL IMAGE PROCESSING
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    APPLIED MEDICAL IMAGE PROCESSING
    WOLFGANG BIRKFELLNER
    A widely used, classroom-tested text, Applied Medical Image Processing: A Basic Course delivers an ideal introduction to image processing in medicine, emphasizing the clinical relevance and special requirements of the field. Avoiding excessive mathematical formalisms, the book presents key principles by implementing algorithms from scratch and using simple MATLAB®/Octave script...

    $2,100.00

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  • DATA ANALYTICS FOR BUSINESS
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    DATA ANALYTICS FOR BUSINESS
    WOLFGANG GARN
    We are drowning in data but are starved for knowledge. Data Analytics is the discipline of extracting actionable insights by structuring, processing, analysing and visualising data using methods and software tools. Hence, we gain knowledge by understanding the data. A roadmap to achieve this is encapsulated in the knowledge discovery in databases (KDD) process. Databases help u...

    $1,260.00

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  • INTERNATIONAL CONSTRUCTION LAW
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    INTERNATIONAL CONSTRUCTION LAW
    WOLFGANG BREYER
    The construction industry routinely operates across international borders, which means that construction professionals need to have a good understanding of how legislation in different jurisdictions might affect their work. This book is an in-depth analysis of international construction law from all the major jurisdictions of the world, alongside their relevant contract law pri...

    $4,500.00

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  • GENERALIZED NOTIONS OF CONTINUED FRACTIONS
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    GENERALIZED NOTIONS OF CONTINUED FRACTIONS
    JUAN FERNÁNDEZ SÁNCHEZ / JERÓNIMO LÓPEZ-SALAZAR CODES / JUAN B. SEOANE SEPÚLVEDA / WOLFGANG TRUTSCHNIG
    Ancient times witnessed the origins of the theory of continued fractions. Throughout time, mathematical geniuses such as Euclid, Aryabhata, Fibonacci, Bombelli, Wallis, Huygens, or Euler have made significant contributions to the development of this famous theory, and it continues to evolve today, especially as a means of linking different areas of mathematics. This book, whose...

    $4,700.00

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  • ATLAS OF VIRUS DIAGRAMS
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    ATLAS OF VIRUS DIAGRAMS
    HANS-WOLFGANG ACKERMANN / LAURENT BERTHIAUME
    Authored by electron microscopists and leading members of the International Committee on Taxonomy of Viruses (ICTV), the Atlas of Virus Diagrams includes chapters on virus classification. The diagrams, selected for content and historic and aesthetic value, illustrate vertebrate, invertebrate, and plant bacterial viruses taken from English, French, and German language virologica...

    $820.00

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  • SOLAR EUPHORIA
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    SOLAR EUPHORIA
    WOLFGANG PALZ
    Photovoltaics (PV), the solar power, which was nothing a few years ago, is the world leader in clean and sustainable energy today. It has become low-cost and affordable for everybody: Millions of people have already invested in it. This book reports on the euphoria resulting from solar PV that started about half a century ago in the United States, followed by Japan. By the turn...

    $1,000.00

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  • TECHNOLOGICAL INNOVATION, GLOBALIZATION AND THE COLD WAR
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    TECHNOLOGICAL INNOVATION, GLOBALIZATION AND THE COLD WAR
    WOLFGANG MUELLER
    This volume focuses on the interconnections between the Cold War, technological innovation and globalization. Although the consequences of globalization have received ample attention in both academia and the public discourse, only limited attention has so far been given to the factors that instigated various waves of this process. This holds particularly true for the period fol...

    $1,160.00

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  • ARTIFICIAL INTELLIGENCE AND BLOCKCHAIN FOR SOCIAL IMPACT
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    ARTIFICIAL INTELLIGENCE AND BLOCKCHAIN FOR SOCIAL IMPACT
    WOLFGANG SPIESS-KNAFL
    Artificial Intelligence and Blockchain for Social Impact provides an accessible overview of artificial intelligence (AI) and blockchain technologies, and explores their applications for social enterprise and impact investing. The opening chapter introduces the impact space, exploring different social business models, the role of technology, the impact investing market and gener...

    $1,280.00

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  • THE HISTORY OF EXPERIENCE
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    THE HISTORY OF EXPERIENCE
    WOLFGANG LEIDHOLD
    In a wide arc from the Paleolithic to the present day, this book explores the changing structure of human experience and its impact on the dynamics of cultures, civilizations, and political ideas. The main thesis is a paradigm shift: the structure of human experience is not a universal constant but changes over time. Looking at the entire range of human history, there are a tot...

    $1,160.00

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  • SOUND REINFORCEMENT FOR AUDIO ENGINEERS
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    SOUND REINFORCEMENT FOR AUDIO ENGINEERS
    AHNERT, WOLFGANG
    Sound Reinforcement for Audio Engineers illustrates the current state of the art in sound reinforcement. Beginning with an outline of various fields of applications, from sports venues to religious venues, corporate environments and cinemas, this book is split into 11 chapters covering room acoustics, loudspeakers, microphones and acoustic modelling among many other topics. Thi...

    $1,700.00

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  • GEDICHTE
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    GEDICHTE
    JOHANN WOLFGANG VON GOETHE
    Die besten Gedichte von Johann Wolfgang von Goethe (1749 - 1832) - einem deutschen Dichter (Epoche des Sturm und Drangs und der Weimarer Klassik), Dramatiker, Romancier, Naturforscher, Staatsmann, Theaterdirektor, Kritiker und Amateurkünstler. ...

    $39.70

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  • DICHTUNG UND WAHRHEIT
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    DICHTUNG UND WAHRHEIT
    JOHANN WOLFGANG VON GOETHE
    Dichtung und Wahrheit ist kein reiner Tatsachenbericht, sondern, wie der Titel schon andeutet, eine mit viel dichterischer Freiheit verfasste Autobiografie. Goethe legt dar, wie seine angeborenen Anlagen in Wechselwirkung mit der Umwelt, seinen Erlebnissen und seiner Erziehung seinen Charakter geformt haben. ...

    $39.70

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  • NATURWISSENSCHAFTLICHE SCHRIFTEN OPTIK UND FARBENLEHRE
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    NATURWISSENSCHAFTLICHE SCHRIFTEN OPTIK UND FARBENLEHRE
    JOHANN WOLFGANG VON GOETHE
    Anfang des 19. Jahrhunderts entstand Goethes progressiver Beitrag zur Naturwissenschaft, der noch heute hoch geschätzt wird. Durch den teils fragmentarischen Charakter entsteht der Eindruck eines noch immer experimentierenden und forschenden Genies. An seinen Schriften und Aufzeichnungen lassen sich gesammelt Untersuchungen zur Farbenlehre, Zoologie und Botanik detailliert nach...

    $39.70

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  • DIETING, OVERWEIGHT AND OBESITY
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    DIETING, OVERWEIGHT AND OBESITY
    WOLFGANG STROEBE
    Why do so many people become overweight and obese and why do they find it so difficult to lose weight? In this second edition of his influential book on Dieting, Overweight and Obesity, Wolfgang Stroebe – who developed the goal conflict model of eating – explores the physiological, environmental and psychological influence on weight gain and examines how these processes are aff...

    $1,280.00

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  • THE LETTERS OF WOLFGANG AMADEUS MOZART
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    THE LETTERS OF WOLFGANG AMADEUS MOZART
    WOLFGANG AMADEUS MOZART
    What was Wolfgang Amadeus Mozart really like? Readers of his letters will find a composer at his most intimate and unguarded, expressing his feelings about life, love, music, and the world around him. This collection of 140 letters spans Mozart’s life from his youth through his journeys through Paris. The Letters of Wolfgang Amadeus Mozart make wonderful reading for anyone who ...

    $39.70

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  • RESEARCHING LANGUAGE AND SOCIAL MEDIA
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    RESEARCHING LANGUAGE AND SOCIAL MEDIA
    RUTH PAGE / DAVID BARTON / CARMEN LEE / JOHANN WOLFGANG UNGER / MICHELE ZAPPAVIGNA
    Researching Language and Social Media: A Student Guide introduces the linguistic frameworks currently used to analyse language found in social media contexts. This highly accessible guidebook outlines the practical steps and ethical guidelines entailed when gathering linguistic data from social media sites and platforms. In this new edition, the authors update the range of soci...

    $1,100.00

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  • NUMERICAL METHODS
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    NUMERICAL METHODS
    WOLFGANG BOEHM
    This book is written for engineers and other practitioners using numerical methods in their work and serves as a textbook for courses in applied mathematics and numerical analysis. ...

    $1,640.00

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  • LOST TO DESIRE
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    LOST TO DESIRE
    WOLFGANG LASSMANN
    This book covers the work of psychoanalysts in post WWII France with patients beset by somatic problems with little manifest fantasy life, and how their concept of opératoire continues to inform the theory and practice of working with patients in crisis. The author explores what the new concept has elicited in a community of practitioners – close to the École Psychosomatique de...

    $960.00

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  • THE FASCIST CHALLENGE AND THE POLICY OF APPEASEMENT
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    THE FASCIST CHALLENGE AND THE POLICY OF APPEASEMENT
    WOLFGANG J. MOMMSEN AND LOTHAR KETTENACKER
    This book, first published in 1983, illustrates the domestic and internal dimension of appeasement and explores the political options open to the western powers in the run up to the Second World War. It looks at the factors pointing in the direction of a general settlement with the dictators: limitation of resources and strategic over-commitment by Britain; economic decline and...

    $960.00

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  • VIRUS LIFE IN DIAGRAMS
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    VIRUS LIFE IN DIAGRAMS
    HANS-WOLFGANG ACKERMANN / LAURENT BERTHIAUME / MICHEL TREMBLAY
    This atlas presents 233 virus diagrams selected for their scientific content, clarity, originality, and historic, didactic, and aesthetic value. Virus Life in Diagrams assembles the many diagrams of viral life cycles, particle assembly, and strategies of nucleic acid replication that are scattered throughout the literature. The diagrams cover vertebrate, invertebrate, plant, ba...

    $1,800.00

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  • FAUST PART 1
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    FAUST PART 1
    JOHANN WOLFGANG VON GOETHE
    Faust: A Tragedy (German: Faust. Eine Tragödie), or retrospectively Faust. Der Tragödie / erster Teil) is the first part of the tragic play Faust by Johann Wolfgang von Goethe, and is considered by many as the greatest work of German literature. It was first published in 1808. The first part of Faust is not divided into acts, but is structured as a sequence of scenes in a varie...

    $39.70

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  • WILHELM MEISTERS WANDERJAHRE
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    WILHELM MEISTERS WANDERJAHRE
    JOHANN WOLFGANG VON GOETHE
    Wilhelm Meisters Wanderjahre oder die Entsagenden ist ein spät vollendeter Roman von Johann Wolfgang von Goethe. Er gilt als die persönlichste aller Goethe’schen Dichtungen. Goethes Spätwerk ist kein Roman nach den fachwissenschaftlichen Merkmalen, sondern ein Stationen-Epos um Wilhelm als zentrale Figur mit in die Handlung eingearbeiteten Überlegungen zu wissenschaftlichen The...

    $39.70

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  • DIE LEIDEN DES JUNGEN WERTHER
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    DIE LEIDEN DES JUNGEN WERTHER
    JOHANN WOLFGANG VON GOETHE
    Die Leiden des jungen Werthers lautet der ursprüngliche Titel des von Johann Wolfgang Goethe verfassten Briefromans, in dem der junge Rechtspraktikant Werther bis zu seinem Suizid über seine unglückliche Liebesbeziehung zu der mit einem anderen Mann verlobten Lotte berichtet. Die Handlung des Romans ist insofern autobiografisch, als Goethe hier seine platonische Beziehung zu de...

    $39.70

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  • WILHELM MEISTERS LEHRJAHRE
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    WILHELM MEISTERS LEHRJAHRE
    JOHANN WOLFGANG VON GOETHE
    Wilhelm Meisters Lehrjahre ist ein klassischer Bildungsroman von Johann Wolfgang von Goethe. Der wegweisende Entwicklungsroman erschien 1795/96. In die Fußstapfen der Aufklärer Diderot und Voltaire tretend, verkündet Goethe das Recht des freien Bürgers auf allseitige Bildung. Mit der Ironie des auktorialen Erzählers fügt er ein buntes Lebensmosaik zusammen, dessen literarische ...

    $39.70

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  • BRAND ELEVATION
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    BRAND ELEVATION
    WOLFGANG SCHAEFER / JP KUEHLWEIN
    How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of...

    $979.00

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  • INTRODUCTION TO ULTRAFAST PHENOMENA
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    INTRODUCTION TO ULTRAFAST PHENOMENA
    GUO-PING ZHANG / GEORGIOS LEFKIDIS / MITSUKO MURAKAMI / WOLFGANG HÜBNER / THOMAS F. GEORGE
    This book, the first of this kind, provides a comprehensive introduction to ultrafast phenomena, covering the fundamentals of ultrafast spin and charge dynamics, femtosecond magnetism, all-optical spin switching, and high-harmonic generation. It covers the experimental tools, including ultrafast pump-probe experiments, and theoretical methods including quantum chemistry and den...

    $1,340.00

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  • WORKING WITH DREAMS
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    WORKING WITH DREAMS
    WOLFGANG GIEGERICH
    This book is about the practice of working with dreams. Rather than presenting a general theory about dreams, it focuses on the dream as phenomenon and raises the question how we must look at dreams if our approach is supposed to be a truly psychological one. So far most essays on, and the practice of, Jungian dream interpretation have paradoxically centered around the person o...

    $960.00

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  • TRANSPORT PLANNING AND MOBILITY IN URBAN EAST AFRICA
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    TRANSPORT PLANNING AND MOBILITY IN URBAN EAST AFRICA
    NADINE APPELHANS / WOLFGANG SCHOLZ / SABINE BAUMGART
    This book critically explores the relationship between mobility patterns, transport provision and urban development in East African cities. Bringing together contributions on the futures of mobility in urban East Africa, the chapters examine transport provision, mobility patterns, location-specific modes of transport and transformative factors for transport and mobility in the ...

    $1,120.00

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