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  • THE CUSTOMERING METHOD
    ebook
    THE CUSTOMERING METHOD
    AARRON SPINLEY
    Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and details an alternative – industrial – approach to the customer ...

    $920.00

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