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  • OPEN INNOVATION: NEW PRODUCT DEVELOPMENT ESSENTIALS FROM THE PDMA
    ebook
    OPEN INNOVATION: NEW PRODUCT DEVELOPMENT ESSENTIALS FROM THE PDMA
    ABBIE GRIFFIN, CHARLES NOBLE, SERDAR DURMUSOGLU
    The goal of this book is to gather a collection of Open Innovation tools and package them in a way that is digestible and actionable by thoughtful practitioners.  Some of the tools and practices to be covered include: 1) Product Platforming - This approach involves developing and introducing a partially completed product, for the purpose of providing a framework or toolkit for ...

    $635.00

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