Búsqueda de LIBROS DEL AUTOR: abiodun salawu

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  • MARKETING COMMUNICATION IN AFRICAN LANGUAGES
    ebook
    MARKETING COMMUNICATION IN AFRICAN LANGUAGES
    SALAWU, ABIODUN
    This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a sense of resonance among the target audience, which makes it more memorable as opposed to foreign languages. Chapters in the book variously examine African traditional advertising and...

    $1,240.00

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  • AFRICAN LANGUAGE MEDIA
    ebook
    AFRICAN LANGUAGE MEDIA
    ABIODUN SALAWU
    This edited volume considers why the African language press is unstable and what can be done to develop quality African language journalism into a sustainable business. Providing an overview of the African language journalism landscape, this book examines the challenges of operating sustainable African language media businesses. The chapters explore the political economy and ma...

    $1,200.00

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