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  • MARKETING ISLAND DESTINATIONS
    ACOLLA LEWIS-CAMERON AND SHERMA ROBERTS
    Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destina...

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