Búsqueda de LIBROS DEL AUTOR: adam arvidsson

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  • BRANDS
    ebook
    BRANDS
    ADAM ARVIDSSON
    Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key fu...

    $1,760.00

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  • MARKETING MODERNITY
    ebook
    MARKETING MODERNITY
    ADAM ARVIDSSON
    In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how tha...

    $1,480.00

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