Búsqueda de LIBROS DEL AUTOR: adam lindgreen

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  • INDUSTRIAL MARKETING
    ebook
    INDUSTRIAL MARKETING
    THOMAS FOTIADIS / ADAM LINDGREEN / GEORGE J. SIOMKOS / CHRISTINA ÖBERG / DIMITRIS FOLINAS
    An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle...

    $1,193.18

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  • CONTEXTUAL EMBEDDEDNESS OF WOMEN'S ENTREPRENEURSHIP
    ebook
    CONTEXTUAL EMBEDDEDNESS OF WOMEN'S ENTREPRENEURSHIP
    SHUMAILA YOUSAFZI / ADAM LINDGREEN / SAADAT SAEED / COLETTE HENRY
    Contextual Embeddedness of Women’s Entrepreneurship brings together a range of research that provides powerful insights into the influences and restraints within a diverse set of gendered contexts including social, political, institutional, religious, patriarchal, cultural, family, and economic, in which female entrepreneurs around the world operate their businesses. In doing s...

    $4,000.00

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  • MANAGING MARKET RELATIONSHIPS
    ebook
    MANAGING MARKET RELATIONSHIPS
    ADAM LINDGREEN
    Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage. Despite this, the benefits of relationship marketing remain uncertain, and efforts in t...

    $899.00

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