Búsqueda de LIBROS DEL AUTOR: adam lindgreen

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  • CONTEXTUAL EMBEDDEDNESS OF WOMEN'S ENTREPRENEURSHIP
    ebook
    CONTEXTUAL EMBEDDEDNESS OF WOMEN'S ENTREPRENEURSHIP
    SHUMAILA YOUSAFZI / ADAM LINDGREEN / SAADAT SAEED / COLETTE HENRY
    Contextual Embeddedness of Women’s Entrepreneurship brings together a range of research that provides powerful insights into the influences and restraints within a diverse set of gendered contexts including social, political, institutional, religious, patriarchal, cultural, family, and economic, in which female entrepreneurs around the world operate their businesses. In doing s...

    $1,000.00

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  • MANAGING MARKET RELATIONSHIPS
    ebook
    MANAGING MARKET RELATIONSHIPS
    ADAM LINDGREEN
    Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage. Despite this, the benefits of relationship marketing remain uncertain, and efforts in t...

    $1,000.00

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  • THE SAGE HANDBOOK OF INDUSTRIAL MARKETING
    ebook
    THE SAGE HANDBOOK OF INDUSTRIAL MARKETING
    ADAM LINDGREEN
    The Sage Handbook of Industrial Marketing addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a comprehensive resource that defines the industrial marketing field, captures its ...

    $1,987.69

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  • INTEGRATING MARKETING AND SUPPLY CHAIN MANAGEMENT
    ebook
    INTEGRATING MARKETING AND SUPPLY CHAIN MANAGEMENT
    THOMAS A. FOTIADIS / DIMITRIS FOLINAS / ADAM LINDGREEN / ANTONIOS GASTERATOS / CHRISTOS A. VASSILIADIS
    Successful organisations have long recognised the importance of demand–supply integration to maintaining growth and success. Integrating Marketing and Supply Chain Management brings together the two disciplines, marketing and supply chain management (SCM), to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one anoth...

    $1,380.00

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