Búsqueda de LIBROS DEL AUTOR: adrian mackay

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  • FUNDAMENTALS AND PRACTICE OF MARKETING
    ebook
    FUNDAMENTALS AND PRACTICE OF MARKETING
    ADRIAN MACKAY / JOHN WILMSHURST
    The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new ...

    $1,360.00

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  • RECRUITING, RETAINING AND RELEASING PEOPLE
    ebook
    RECRUITING, RETAINING AND RELEASING PEOPLE
    ADRIAN MACKAY
    The greater part of an HR budget is spent on recruitment and retaining good people is key to a company's success.This book contains essential and up-to-date material around recruitment and retention including those issues that are currently pressing on companies with regard to flexibilty, returning to work, coaching and skills shortages.The problems of retirement, redundancy an...

    $1,460.00

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  • MOTIVATION, ABILITY AND CONFIDENCE BUILDING IN PEOPLE
    ebook
    MOTIVATION, ABILITY AND CONFIDENCE BUILDING IN PEOPLE
    ADRIAN MACKAY
    In order to get the best out of people in organisations, managers need to address the fundamental principals of people management: those of motivation, ability and confidence building. This proposed book aims to bring together clarity and understanding of these three main areas in one text with anecdotes and practical examples to enable managers to gain demonstrable improvement...

    $1,420.00

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  • FUNDAMENTALS OF ADVERTISING
    ebook
    FUNDAMENTALS OF ADVERTISING
    JOHN WILMSHURST / ADRIAN MACKAY
    The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship...

    $1,600.00

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  • PRACTICE OF ADVERTISING
    ebook
    PRACTICE OF ADVERTISING
    ADRIAN MACKAY
    The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader.Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-dat...

    $1,420.00

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