Búsqueda de LIBROS DEL AUTOR: adrian payne

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  • RELATIONSHIP MARKETING
    ebook
    RELATIONSHIP MARKETING
    MARTIN CHRISTOPHER / ADRIAN PAYNE / DAVID BALLANTYNE
    Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text ...

    $1,360.00

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  • MARKETING PLANNING FOR SERVICES
    ebook
    MARKETING PLANNING FOR SERVICES
    ADRIAN PAYNE / MALCOLM MCDONALD
    Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing...

    $1,800.00

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  • HANDBOOK OF CRM
    ebook
    HANDBOOK OF CRM
    ADRIAN PAYNE
    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to impleme...

    $1,600.00

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  • CUSTOMER RELATIONSHIP MANAGEMENT
    ebook
    CUSTOMER RELATIONSHIP MANAGEMENT
    SIMON KNOX / ADRIAN PAYNE / LYNETTE RYALS / STAN MAKLAN / JOE PEPPARD
    Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. The book backs up these five processes - strategy development, value creation, channel and...

    $2,000.00

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