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  • RISING CONSUMER MATERIALISM
    ebook
    RISING CONSUMER MATERIALISM
    AFIA KHALID / FAISAL QADEER
    Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a...

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