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  • MARKETING AND THE CUSTOMER VALUE CHAIN
    ebook
    MARKETING AND THE CUSTOMER VALUE CHAIN
    THOMAS FOTIADIS / DIMITRIS FOLINAS / KONSTANTINOS VASILEIOU / AGGELIKI KONSTANTOGLOU
    Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by foc...

    $1,380.00

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