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  • AN INTRODUCTION TO QUANTITATIVE RESEARCH METHODS FOR MARKETING
    ebook
    AN INTRODUCTION TO QUANTITATIVE RESEARCH METHODS FOR MARKETING
    AHMAD DARYANTO
    This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is broken down into six core sections: Part 1 covers an introduction to quantitative research methods and how to get started with SPSS and R; Part 2 covers basic concepts in measurement, data ...

    $1,260.00

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