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  • STRATEGIC PARTNERSHIP MANAGEMENT
    ebook
    STRATEGIC PARTNERSHIP MANAGEMENT
    RICHARD GIBBS / AKASH PURANIK
    The strategic importance of interfirm partnerships, their growing complexity, volume and frequently international nature has amplified the relevance of their study to ensure future leaders have the skills required to manage them. This book describes the strategic relevance of partnering, which frequently forms the basis for a firm’s competitive advantage. The various theories a...

    $1,160.00