Búsqueda de LIBROS DEL AUTOR: al marshall

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  • MARKETING RESEARCH
    ebook
    MARKETING RESEARCH
    AL MARSHALL
    Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand. The author discusses the main elements (problem identification, methodologies, data collection, analysis, reporting) and also places a strong focus on digital and observation-based research to reflect their growing role in marketing research...

    $1,642.93

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