Búsqueda de LIBROS DEL AUTOR: alain ferrand

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  • OLYMPIC MARKETING
    ebook
    OLYMPIC MARKETING
    ALAIN FERRAND / JEAN-LOUP CHAPPELET / BENOIT SEGUIN
    The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on ...

    $1,320.00

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  • ROUTLEDGE HANDBOOK OF SPORTS SPONSORSHIP
    ebook
    ROUTLEDGE HANDBOOK OF SPORTS SPONSORSHIP
    ALAIN FERRAND / LUIGGINO TORRIGIANI / ANDREU CAMPS I POVILL
    The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events. The text also provides an accessible review of the...

    $2,320.00

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