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  • HANDBOOK OF MEDIA MANAGEMENT AND ECONOMICS
    ebook
    HANDBOOK OF MEDIA MANAGEMENT AND ECONOMICS
    ALAN ALBARRAN, BOZENA MIERZEJEWSKA, JAEMIN JUNG
    Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agend...

    $2,600.00

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