Búsqueda de LIBROS DEL AUTOR: alan albarran

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  • THE MEDIA ECONOMY
    ebook
    THE MEDIA ECONOMY
    ALAN B. ALBARRAN
    This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media indu...

    $2,080.00

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  • HANDBOOK OF MEDIA MANAGEMENT AND ECONOMICS
    ebook
    HANDBOOK OF MEDIA MANAGEMENT AND ECONOMICS
    ALAN ALBARRAN, BOZENA MIERZEJEWSKA, JAEMIN JUNG
    Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agend...

    $3,000.00

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  • MEDIA MANAGEMENT AND ECONOMICS RESEARCH IN A TRANSMEDIA ENVIRONMENT
    ebook
    MEDIA MANAGEMENT AND ECONOMICS RESEARCH IN A TRANSMEDIA ENVIRONMENT
    ALBARRAN, ALAN B.
    This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents th...

    $1,480.00

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  • THE SOCIAL MEDIA INDUSTRIES
    ebook
    THE SOCIAL MEDIA INDUSTRIES
    ALAN B. ALBARRAN
    This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, ...

    $1,280.00

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  • THE HANDBOOK OF SPANISH LANGUAGE MEDIA
    ebook
    THE HANDBOOK OF SPANISH LANGUAGE MEDIA
    ALAN ALBARRAN
    With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish language media, but als...

    $2,100.00

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