Búsqueda de LIBROS DEL AUTOR: alan b albarran

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  • THE MEDIA ECONOMY
    ebook
    THE MEDIA ECONOMY
    ALAN B. ALBARRAN
    This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media indu...

    $2,080.00

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  • MEDIA MANAGEMENT AND ECONOMICS RESEARCH IN A TRANSMEDIA ENVIRONMENT
    ebook
    MEDIA MANAGEMENT AND ECONOMICS RESEARCH IN A TRANSMEDIA ENVIRONMENT
    ALBARRAN, ALAN B.
    This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents th...

    $1,480.00

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  • THE SOCIAL MEDIA INDUSTRIES
    ebook
    THE SOCIAL MEDIA INDUSTRIES
    ALAN B. ALBARRAN
    This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, ...

    $1,280.00

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