Búsqueda de LIBROS DEL AUTOR: alan charlesworth

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  • DIGITAL MARKETING
    ebook
    DIGITAL MARKETING
    ALAN CHARLESWORTH
    Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises...

    $1,340.00

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  • ABSOLUTE ESSENTIALS OF DIGITAL MARKETING
    ebook
    ABSOLUTE ESSENTIALS OF DIGITAL MARKETING
    ALAN CHARLESWORTH
    This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media...

    $640.00

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  • AN INTRODUCTION TO SOCIAL MEDIA MARKETING
    ebook
    AN INTRODUCTION TO SOCIAL MEDIA MARKETING
    ALAN CHARLESWORTH
    Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Dig...

    $1,760.00

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