Búsqueda de LIBROS DEL AUTOR: alan zimmerman

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  • BUSINESS TO BUSINESS MARKETING MANAGEMENT
    ebook
    BUSINESS TO BUSINESS MARKETING MANAGEMENT
    ALAN ZIMMERMAN / JIM BLYTHE
    Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer. This textbook takes a uniquely international approach to this complex envir...

    $1,620.00

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  • BUSINESS TO BUSINESS MARKETING MANAGEMENT
    ebook
    BUSINESS TO BUSINESS MARKETING MANAGEMENT
    ALAN ZIMMERMAN / JIM BLYTHE
    Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to under...

    $999.00

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  • BUSINESS TO BUSINESS MARKETING MANAGEMENT
    ebook
    BUSINESS TO BUSINESS MARKETING MANAGEMENT
    ALAN ZIMMERMAN
    Leveraging its distinctive global perspective on the business-to-business (B2B) marketing environment, the fifth edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today. All chapters have been updated to incorporate contemporary research insights on B2B marketing. New material has ...

    $1,700.00

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