Búsqueda de LIBROS DEL AUTOR: alastair m morrison

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  • MARKETING AND MANAGING TOURISM DESTINATIONS
    ebook
    MARKETING AND MANAGING TOURISM DESTINATIONS
    ALASTAIR M. MORRISON
    Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, an...

    $1,379.00

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  • HOSPITALITY AND TRAVEL MARKETING
    ebook
    HOSPITALITY AND TRAVEL MARKETING
    ALASTAIR M. MORRISON
    Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit fro...

    $1,179.00

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  • TOURISM MARKETING
    ebook
    TOURISM MARKETING
    ALASTAIR M. MORRISON
    Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highli...

    $1,399.00

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  • WORLD TOURISM CITIES
    ebook
    WORLD TOURISM CITIES
    ALASTAIR M. MORRISON / CRISTINA MAXIM
    World Tourism Cities: A Systematic Approach to Urban Tourism is a unique and contemporary textbook that addresses the particular situation of urban tourism destinations in the 2020s by reviewing key issues, trends, challenges and future opportunities for urban tourism destinations worldwide, as well as city destination management. The book is divided into four parts, with Part ...

    $1,039.00

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  • ROUTLEDGE HANDBOOK OF TOURISM CITIES
    ebook
    ROUTLEDGE HANDBOOK OF TOURISM CITIES
    ALASTAIR M. MORRISON / ‎J. ANDRES COCASTEFANIAK
    The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities. Offering socio-cultural perspectives and multidisciplinary insights from leading scholars, the book explores contemporary issues, challenges and trends. Organised into four parts, the handbook begins with an...

    $1,179.00

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  • MARKETING AND MANAGING TOURISM DESTINATIONS
    ebook
    MARKETING AND MANAGING TOURISM DESTINATIONS
    ALASTAIR M. MORRISON
    Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major o...

    $1,799.00

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