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  • AN ANALYSIS OF PANKAJ GHEMAWAT'S DISTANCE STILL MATTERS
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    AN ANALYSIS OF PANKAJ GHEMAWAT'S DISTANCE STILL MATTERS
    ALESSANDRO GIUDICI / MARIANNA ROLBINA
    "Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a compan...

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