Búsqueda de LIBROS DEL AUTOR: alex connock

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  • MEDIA MANAGEMENT AND LIVE EXPERIENCE
    ebook
    MEDIA MANAGEMENT AND LIVE EXPERIENCE
    ALEX CONNOCK
    Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection – even in the age of synthetic content, AI and the Metaverse. Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered – plus theatre, trade events, conventions, museums and galleries, and immersive ...

    $1,240.00

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  • MEDIA MANAGEMENT AND ARTIFICIAL INTELLIGENCE
    ebook
    MEDIA MANAGEMENT AND ARTIFICIAL INTELLIGENCE
    ALEX CONNOCK
    This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a na...

    $1,240.00

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  • ENTREPRENEURSHIP IN MEDIA AND ENTERTAINMENT
    ebook
    ENTREPRENEURSHIP IN MEDIA AND ENTERTAINMENT
    ALEX CONNOCK
    Where do ideas like Pokemon or Harry Potter come from? How do hit artists like Charlie XCX happen? How are stars like MrBeast created? How are high-value entrepreneurial exits created? Entrepreneurship in Media and Entertainment: Hits and Value Creation is the detailed, global, go-to guide to the journey of a startup in the fast-evolving, global creative industries. Written by ...

    $1,260.00

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