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  • BRAND EQUITY & ADVERTISING
    ebook
    BRAND EQUITY & ADVERTISING
    DAVID A. AAKER / ALEXANDER L. BIEL
    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain in...

    $2,540.00

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