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  • GUERRILLA MARKETING
    ebook
    GUERRILLA MARKETING
    ALEXANDER L. FATTAL
    Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larg...

    $525.39

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