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  • THE PSYCHOLOGY OF MARKETING
    ebook
    THE PSYCHOLOGY OF MARKETING
    GERHARD RAAB / G. JASON GODDARD / ALEXANDER UNGER
    This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on inf...

    $1,040.00

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