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  • SOCIAL BRAND MANAGEMENT IN A POST COVID-19 ERA
    ebook
    SOCIAL BRAND MANAGEMENT IN A POST COVID-19 ERA
    PATRÍCIA DIAS / ALEXANDRE DUARTE
    As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others struggled to remain connected to their consumers and in the process created a pan...

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